Mahindra Thar Roxx : Mahindra has once again raised the bar in the off-roading SUV segment with the launch of the Mahindra Thar Roxx.
Priced at ₹14 lakhs, the Thar Roxx is designed to deliver the ultimate off-roading experience, combining ruggedness, advanced features, and luxurious comfort.
This new model is set to redefine the expectations for off-roading SUVs in India, offering a blend of style, performance, and value that is hard to match.
This article explores the design, features, performance, and overall value proposition of the Mahindra Thar Roxx, highlighting why it stands out in the competitive SUV market.
Rugged and Modern Design
The Mahindra Thar Roxx features a rugged and modern design that sets it apart from its competitors. The SUV’s bold front grille, sharp LED headlights, and chunky bumpers give it a commanding presence on the road.
The side profile is characterized by robust wheel arches and a high ground clearance, emphasizing its off-roading capabilities.
The rear of the Thar Roxx is equally impressive, with a large tailgate and LED taillights that add a touch of modernity to its overall look.
The SUV is available in a range of vibrant colors, including Classic Red, Napoli Black, and Exotica Blue, allowing buyers to choose a shade that suits their style.
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Luxurious and Tech-Forward Interior
Inside, the Mahindra Thar Roxx offers a luxurious and tech-forward cabin that mirrors the sophistication of higher-end SUVs.
The dual-tone cabin theme adds a premium feel, while the centerpiece is a 10.25-inch floating touchscreen infotainment system compatible with Android Auto and Apple CarPlay.
The infotainment system is intuitive and responsive, providing seamless access to navigation, music, and vehicle settings.
The car also features a semi-digital instrument cluster, which displays essential driving information in a clear and easy-to-read format.
The seats are upholstered in high-quality leather, with options for ventilated and heated seats in higher trims.
The cabin is equipped with wireless phone charging, rear AC vents, and a panoramic glass roof, enhancing the overall comfort and convenience for both driver and passengers.
The Thar Roxx also offers ambient lighting, which can be customized to create a relaxing atmosphere inside the car.
Advanced Off-Road Capabilities
The Mahindra Thar Roxx is built for off-roading, with a robust chassis and advanced 4×4 system. The SUV is powered by a 2.0-liter, 4-cylinder diesel engine that generates 150 PS and 300 Nm of torque.
This engine is mated to a 6-speed manual or 6-speed automatic transmission, providing smooth and responsive performance in various driving conditions.
The Thar Roxx features a multi-terrain select system that adjusts throttle response, braking, and traction control settings based on different modes, including an auto function that adapts as per the conditions.
The SUV also comes with hill descent control and a rear differential lock, further enhancing its off-road capabilities. The advanced suspension system ensures a smooth and comfortable ride, even on rough terrains.
The Thar Roxx is equipped with electronic aids such as Vehicle Stability Control (VSC), Downhill Assist Control (DAC), and Active Traction Control (A-TRC), ensuring that the SUV remains stable and secure in various driving conditions.
Comprehensive Safety Features
Safety is a major focus for the Mahindra Thar Roxx, with a comprehensive suite of advanced safety features.
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The SUV comes with up to 6 airbags, ABS with EBD, vehicle stability control, hill start assist, and ISOFIX child seat mounts.
Additional safety features include rear parking sensors, a 360-degree camera, and lane departure warning, ensuring peace of mind for drivers and passengers.
Powerful Performance and Efficiency
The Mahindra Thar Roxx delivers powerful performance and efficiency, making it suitable for both city commutes and long-distance journeys.
The 2.0-liter diesel engine provides a balance of power and efficiency, with an estimated mileage of 14-15 km/l.
The SUV’s robust build quality and advanced safety systems make it a reliable choice for both on-road and off-road adventures.
Competitive Pricing and Market Position
The Mahindra Thar Roxx is priced at ₹14 lakhs, making it a compelling option for those seeking a rugged and luxurious off-roading SUV.
The SUV competes with vehicles like the Toyota Fortuner, Mahindra Scorpio, and Tata Harrier, offering a unique blend of luxury, performance, and reliability.
With its affordable price and advanced features, the Thar Roxx is poised to attract a wide range of buyers, from adventure enthusiasts to families.
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Mahindra Thar Roxx Conclusion
The Mahindra Thar Roxx is a standout choice in the off-roading SUV segment, offering unmatched ruggedness, advanced features, and luxurious comfort at an affordable price.
With its robust design, powerful performance, and comprehensive safety features, the Thar Roxx delivers an ultimate off-roading experience that is hard to beat.
Whether you’re navigating city streets or exploring rugged trails, the Mahindra Thar Roxx is ready to take on any challenge and deliver an unforgettable driving experience.